I am Thiago Urgel. My work sits between search, product, software and operations, especially where a business needs someone to understand the problem and also build the solution.
I do not begin with a preferred platform. I begin with the people, the decision, the information and the constraint. That makes it easier to decide whether the answer is a better page, a search strategy, an integration or a new piece of software.
Projects are divided into understandable stages. Priorities, tradeoffs and acceptance criteria stay explicit, which reduces surprises and leaves the client with a system they can operate.
SEO, paid media, landing pages and measurement connected to demand and commercial reality.
Information architecture, content, responsive interface and lean development in one project.
Workflow mapping, APIs, n8n and practical AI with logs, rules and human oversight.
Discovery, product scope, UX and software delivery for internal tools, portals, MVPs and SaaS.